European regions will adapt the Pescaturismo tourism initiative
The members of the European BRANDTour project have chosen four tourism initiatives developed in recent years in the Balearic Islands as cases of good practice to put into practice in their regions. These are the "Better in Winter" tourism promotion campaign, the Sustainable Tourism Tax, the marine excursion company Fishingtrip and the digital catalog of the General Directorate of Tourism (the Cathos platform).